“Growing affluence across many parts of Asia (especially within the Chinese middle class); the dramatic growth in interest in diverse wine styles; and the increasing importance of addressing consumer demands are creating exciting opportunities for wine in Asia.
To reflect on consumer trends and how major Brand Owners and Distributors have adapted for the future, Wine Australia has assembled a panel of experts to discuss what is taking place in the market and what has already been done to begin to address rapidly evolving consumer expectations.
Under the watchful eye of Ian FORD as the Emcee, we have a panel which includes Chuan ZHOU, Andreas CLARK and Edouard DUVAL.
As well as hearing what has been done, there will be a unique opportunity to understand their insights for the future of this dynamic part of the wine world. This discussion will stimulate further thoughts for brand development and distribution strategies across Asia.”