As the 5th largest wine-producing country in the world, and a model of success for wine marketing, Australia will be Country of Honour at Vinexpo Hong Kong 2018.
The spotlight will be on Australia at the next Vinexpo Hong Kong, the strategic international event for wine and spirits professionals in the Asia-Pacific region, on 29-31 May 2018 at Hong Kong Convention and Exhibition Centre.
Australia is one of the most exciting wine-producing countries in the global market today. The diversity of its terroirs and its regulation-free appellation areas have enabled Australian winemakers to stay at the forefront of innovation in experimenting with new grape varieties, and to achieve a move upmarket that has been praised by critics, sommeliers and consumers alike.
As the world’s 5th largest wine exporter, the 2nd largest exporter to China and with a growth outlook of 25% in volume by 2020, Australia is a major industry player. It is estimated that growth in consumption of its still wines will be US$4.3 billion between 2016 and 2020.